Implementation of ambush marketing strategy
نویسندگان
چکیده
منابع مشابه
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The first reported incident of ambush marketing happened in the 1984 Los Angeles Olympics when Fuji was the official sponsor for the Games. Kodak, who were not an official sponsor and had not paid any fees to the International Olympic Committee (IOC), still managed to benefit from the worldwide publicity of the event by sponsoring the UK track and field team. Since then, sporting organisations ...
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ژورنال
عنوان ژورنال: Anali Ekonomskog fakulteta u Subotici
سال: 2018
ISSN: 0350-2120
DOI: 10.5937/aneksub1840049s